ASO Strategy
Apple's New Search Algorithm: What Changed and What To Do This Week
Apple quietly updated how it weights subtitle keywords. Here's exactly which metadata fields matter more now — and which to deprioritize.
🚀 Top 1% App Marketing Agency
Rank #1.
Grow Faster.
Convert More.
MyAppBusiness is the performance-driven App Store Optimization and user acquisition agency that gets your app discovered, downloaded, and loved — at scale.
600+
Apps Ranked #1
4.2B
Downloads Generated
98%
Client Retention
⬆️
App Store
+340% installs
🏆
Google Play
Rank #1 achieved
App Store Rankings
Live keyword positions · Updated daily
1
Fitness Tracker Pro
Health & Fitness · US
↑ 12
2
BudgetWise App
Finance · US
↑ 8
3
MindfulMoments
Lifestyle · US
↑ 24
5
ShopLocal App
Shopping · US
↓ 1
Downloads — Last 30 Days 📈
Trusted by teams at
Shopify
Headspace
Duolingo
Noom
Bumble
Calm
Our Services
Everything Your App Needs to Win
From keyword ranking to creative optimization — a full-stack app growth engine built for measurable results.
🔍
App Store Optimization (ASO)
Keyword research, metadata optimization, and A/B testing to maximize your app's organic visibility and conversion rate on the App Store and Google Play.
📣
User Acquisition (UA)
Paid campaigns on Meta, Google UAC, Apple Search Ads, and TikTok — optimized for CPI, ROAS, and LTV from day one.
🖼
Creative & Screenshot Design
Conversion-optimized App Store screenshots, preview videos, and icon A/B tests that visually communicate your app's value in 3 seconds.
📊
App Analytics & Attribution
Full-funnel analytics setup with AppsFlyer, Adjust, or Amplitude. Cohort analysis, churn prediction, and LTV modelling included.
⭐
Review Management & CRO
Rating optimization strategy, review response management, and in-app survey design to improve your store rating and social proof.
🌍
App Localization & Global Growth
Expand into 30+ markets with localized metadata, creative adaptation, and region-specific UA strategies for sustainable global scale.
Our Track Record
Real Results
for Real Apps
We don't just promise rankings — we deliver them with data, creative, and relentless optimization. Here's what our clients achieve.
+340%
Average organic install increase in 90 days
4.2B
Total downloads generated for clients
62%
Average reduction in cost-per-install
4.8★
Average app store rating after our review program
How We Work
From Audit to App Store Dominance
Our proven 4-step growth framework turns underperforming apps into category leaders — consistently.
1
Deep Audit
We analyze your app's current ASO health, competitors, keyword gaps, and creative quality — completely free.
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2
Strategy Build
A custom 90-day growth roadmap with keyword targets, creative tests, and UA channel mix — tailored to your app.
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3
Execute & Test
We implement, launch campaigns, run A/B tests, and iterate rapidly — with weekly reporting and full transparency.
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4
Scale & Sustain
Double down on what works, expand to new markets, and build a sustainable growth engine for the long term.
600+Apps Ranked #1
4.2BDownloads Generated
120+Team Members
98%Client Retention Rate
Pricing
Transparent Growth Plans
No lock-ins, no hidden fees. Pick the plan that matches your app's stage — upgrade anytime as you scale.
Launch
$1,490/mo
For early-stage apps ready to build their organic foundation on both stores.
Full ASO metadata optimization
Keyword research (up to 200 terms)
Competitor gap analysis
Screenshot design (1 set)
Monthly performance report
Most Popular 🚀
Growth
$3,990/mo
For scaling apps that want organic + paid working together for maximum velocity.
Everything in Launch, plus:
Apple Search Ads management (up to $20K spend)
Google UAC campaign setup & optimization
A/B testing: screenshots & icons
Review management & rating strategy
Bi-weekly strategy calls
Scale
Custom
For enterprise apps and global publishers managing large budgets across multiple markets.
Everything in Growth, plus:
Unlimited paid media management
Multi-market localization (30+ countries)
Dedicated account team
Custom analytics & BI dashboards
SLA-backed performance guarantees
Client Stories
Trusted by App Teams Worldwide
★★★★★
📱
"MyAppBusiness took our health app from page 4 to the #1 spot in 'meditation' on the US App Store in just 11 weeks. Organic downloads tripled. They're the real deal."
Daniel Schwartz
CEO, MindfulMoments App
★★★★★
💸
"Our CPI dropped by 58% within 60 days of working with them on Apple Search Ads. The creative team redesigned our screenshots and conversion went up 40% overnight."
Priya Mehta
Growth Lead, BudgetWise
★★★★★
🌍
"They localized our app into 12 new markets and built out paid acquisition in each. Revenue from international users went from 8% to 41% of total in one quarter."
Marcus Osei
VP Product, ShopLocal
Ready to Rank #1? 🚀
Get a free, no-obligation ASO audit from our team — see exactly where your app is leaving downloads on the table.
